These days it is easy for you to find subscriptions for almost anything that you want. Earlier, people had subscriptions for video shows, audio, pictures and other stuff. However, these days’ things are different and one can notice the significant jump in hotel subscription among frequent travelers. Although they are not yet popular one can safely say that the time would come soon when they get popular with people all over the world.
Why hotel subscriptions took time to take off?
In the initial days of subscribing for stuff on the internet hotel owners did not get on the bandwagon. The reason for this is the fact that they were not sure if it would work for their specific business. The existing loyalty programs and reward programs were something that they were concerned would collide with the hotel subscriptions if they introduced one. So, it took them a while to have it implemented with their customers.
Usage of hotel subscriptions among frequent travelers
The loyalty that is shown towards hotels from frequent travelers is said to have increased to a significant level since hotel subscriptions were introduced. This has helped the hotel owners abundantly as customers kept coming back to them over and over again. These days we are able to see more hotels introducing subscriptions for their customers. It is also said that hotel chains which offer subscriptions to be more benefitted by this marketing formula as they have hotels in different cities, states and sometimes countries.
Frequent travelers, business owners, directors and others have taken to hotel subscriptions with popular chain of hotels in different countries. However, it is still early days when one has to talk about hotel subscriptions as there are still many hotel owners who are circumspect about introducing this to their customers. Hotel owners who choose to have their customer base widened do not worry much about the potential collision that it may have with their already existing rewards or loyalty programs.
